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| NAR President: ‘We don’t dictate what’s right and wrong’ | ||
| 2/6/2026 3:45 AM | ||
| As the industry heads for a debate over the future of multiple listing services, "we"re not going to get involved," Kevin Brown said on stage at Inman Connect New York...Read More | ||
| How agents can help their clients become homeowners in 2026 | ||
| 2/6/2026 3:30 AM | ||
| With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA"s Alex Vidal writes...Read More | ||
| 10 ways to apply an Olympian mindset to real estate | ||
| 2/6/2026 3:00 AM | ||
| Learn how Olympic athlete and luxury real estate advisor Jill Henneberg leverages preparation, adaptability and the ability to perform decisively under pressure...Read More | ||
| Making the shift: Why I chose a cloud-based brokerage model | ||
| 2/5/2026 4:35 PM | ||
| Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It"s not just about splits and logos; it"s about future-proofing your business...Read More | ||
| Stop making social media content for leads. Do this instead | ||
| 2/5/2026 3:41 PM | ||
| If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that"s where the easiest conversions live...Read More | ||
| AREA leader: The real estate industry is ‘awash with non-professionals’ and ‘has to change’ | ||
| 2/5/2026 12:10 PM | ||
| At Inman Connect New York, American Real Estate Association co-founder Jason Haber spoke about real estate"s reputation and why there"s room for two national real estate trade groups...Read More | ||
| Redfin spices up Super Bowl Sunday with $1M home hunt | ||
| 2/5/2026 10:40 AM | ||
| The Super Bowl LX-adjacent game will prompt Redfin app users with six clues starting around 8 p.m. ET on Sunday to locate and win a $1 million home featured in a Rocket and Redfin commercial...Read More | ||
| Staying authentic while getting found in the new era of AI search | ||
| 2/5/2026 10:33 AM | ||
| At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client...Read More | ||
| CMOs advise: Don’t let artificial intelligence ‘replace’ your voice | ||
| 2/5/2026 10:20 AM | ||
| Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology...Read More | ||
| Prosperity Home Mortgage brings on first-time buyer platform Foyer | ||
| 2/5/2026 8:00 AM | ||
| Through the partnership, Prosperity Home Mortgage will make Foyer"s homebuyer savings tools available as a resource for prospective first-time homebuyers...Read More | ||